Founding Partner, Ruthanne Smith, has fifteen years experience in management consulting and technology marketing and sales. She began her career as a Marketing Representative for IBM where she designed and led the implementation of large-scale systems for major organizations. As a Manager at Coopers & Lybrand Management Consulting, Ruthanne led large-scale client engagements that incorporated strategic planning, change management, meeting facilitation and market research. She assisted in the development of C&L's Change Management methodology.

Most recently, Ruthanne held the position of Vice-President of Marketing and Corporate Communications for a CRM-related company, whose investors include the Interpublic Group of Companies, GE Capital, and Internet Capital Group. She is fluent in all aspects of strategic marketing including strategy development, customer valuation, segment analysis, and channel management.